Warrnambool Cheese & Butter (WCB) plays a significant role in supporting local and regional communities in the milk supply regions. The Company provides support through corporate donations, scholarships, sponsorship and advertising, as well as support of smaller community organisations.
Through its annual Deakin University Scholarship, WCB provides $8,000 in support and a 100-hour internship at WCB to selected honours students studying any business-related discipline at the Warrnambool Campus who demonstrate a strong interest in agribusiness. This highly successful program allows WCB the opportunity to assess local talent and recruit from within the region.
Sponsorship and advertising this year included Sungold Milk Stadium - Premier Speedway, the Terang, Camperdown and Warrnambool Cups, DemoDairy and Sungold Field Days.
Sungold Field Days is a highly regarded contributor to the development and prosperity of the broader dairy industry, and an important sponsorship for Sungold.
It is the only such dairy-related event in the region and is an excellent promotion of the Sungold brand and WCB. The annual event showcases the latest innovations, machinery and services to the dairy and cattle breeding sectors and generates a significant economic boost to the region.
One of Sungold's highest profile sponsorships is the ongoing Sungold Twenty20 Cricket Competition, instigated and owned by WCB, covering southwest Victoria and southeast South Australia. Sungold Twenty20 has become a leading cricket competition in country Victoria and SA and has attracted extensive media coverage, providing excellent exposure for the Sungold brand.
The Company also supports a range of smaller community organisations such as sporting clubs, schools and church groups within WCB's milk supply region, particularly through product donation.